I am an events consultant specialising in crowd safety, event transport and zone ex based on my background in these areas within major sport events, public events and festivals, over the last fifteen years.
My passion is in advising clients on Zone Ex, where the focus is on providing the safest and optimal experience for a crowd as they arrive and depart the event, as this is usually where risk increases to crowd dynamics. This encompasses everything from transport, traffic management, crowd safety, signage & wayfinding, brand activations, and stakeholder management. Understanding how our crowds respond to their environment, especially in busy city centres and public spaces helps us to plan and manage events effectively and safely.
My qualifications include an MSc Crowd Safety & Risk Analysis (Distinction), NVQ Level 4 Spectator Safety Management, NEBOSH National Certificate in Fire Safety and Risk Management and BSc Events Management. I am an Associate Lecturer in Crowd Behaviour and Managing Event Safety at the University of Plymouth. In addition, I research and write about crowd safety, am the UK Deputy for the board of the Global Crowd Management Alliance (GCMA) and am an active member of the UK Crowd Management Association (UKCMA).
In 2023, I co-founded Meliorem Eventus to challenge the events industry status quo through awareness and conversation and launched Safety Sistas, a podcast about the people who keep us safe.
I am passionate about combining research with industry experience to improve crowd safety practices and believe it's important to balance both approaches to find the most effective way forward. I also write about the importance of introspection, contemplation and self-reflection in order to improve our own life experience, feel safe to establish and honour boundaries and perform better in our work. My work is dedicated to improving safety within ourselves and our crowds.