As a seasoned event professional, working across a variety of major sport events to local festivals, public events and even a party in a brewery, I developed a passion for keeping people safe and happy during ingress and egress.
Having worked in transport planning for major events, I decided to train in crowd safety, undertaking my NVQ Level 4 Spectator Safety Management and then MSc Crowd Safety & Risk Analysis in 2016 and 2017. My passion lies in combining research with industry experience to improve crowd safety practices. I love facilitating a safe and joyful experience for everyone at an event.
My focus is now on providing the safest and optimal experience for a crowd as they arrive to an event and when depart. This encompasses everything from transport, traffic management, crowd safety, signage & wayfinding, brand activations, stakeholder management, and of course, toilets.
As event organisers, we often focus our resources on the time our audience are inside our venue, forgetting that two thirds of their event experience happens in the period of their arrival and departure.
I am an active member of the UK Crowd Management Association (UKCMA) and Global Crowd Management Alliance (GCMA).